Update: Be sure to read part II of this post for a more accurate explanation about what you should be charging for sponsored posts.
Before I became an active member in the blogosphere, I had absolutely no idea that people made so much money by blogging. Now, a year later, I'm still fascinated at how some people have turned blogging into a such a lucrative career. The opportunities and possibilities are endless. For today however, I'm going to talk to you guys a bit about sponsored posts.
Lately I've had a few run-ins with companies that want me to do sponsored posts for them, but aren't willing to pay. Now, I am far from being greedy. In fact, when it comes to sponsored posts, my rates are extremely reasonable. For $25, I do one sponsored post (which includes links to their main site and social media pages), two sponsored tweets and two facebook shares. I also advertise the business (at no additional cost) on my sidebar for the entire month. Most of the time I end up doing additional work just because I actually like the company and want to spread the word.
Last month I stumbled upon this post on Babble by CecliyK that is just brimming over with some awesome advice about what bloggers should be charging for sponsored posts based on their PR and number of followers via blog and social media. She even managed to get 25 bloggers who were willing to share their stats and what they charge (which only further solidified my belief that I probably should charge more). Also, apparently I've REALLY been out of the loop because there is a nifty little formula for bloggers to help determine what we SHOULD actually be charging. Check it out:
Pretty neat huh?
My point today is don't get conned. I just want you guys to understand what you could potentially be charging for your services. Public relations practitioners know the value of word of mouth marketing. Believe me, they understand the importance of building strong long-term relationships with their publics. Don't underestimate your opinions or your worth.
So what do you think? Is $25 a reasonable rate? What do you guys charge?
Photo cred) CecilyK