On the Cheerios Commercial Fallout

On the Cheerios Commercial Fallout

Last week a few of you asked me how I felt about the Cheerios commercial fallout. To tell you the truth I had an angry response drafted and ready to post by Tuesday morning.

It's still sitting there.

I decided to do something a bit different. Today, I decided I'm not going to give "them" the response they so desperately need in order to validate their argument. I'm not going to paint a target sign on my blog and subject my family to the insane antics of the infamous anonymous Youtube commenters. I am certainly not going to tarnish my blog or my reputation by publishing a seething post in retaliation.

I am better than that.

Instead, I'm going to acknowledge that it happened.  I've written a few posts about some of the issues James and I have encountered in public-- the sideways glances, the angry glares and hushed whispering--these things actually do happen. So often that we've become somewhat immune to it.

So today I'm not troubled by this outrageous display of pure and undiluted racism, I'm saddened that so many people are shocked. Today my heart is heavy for the future generations that just might have the unfortunate experience of encountering this type of behavior.

Still, I remain hopeful that I will live to see Dr. Martin Luther King's beautiful dream of brotherhood and acceptance become our reality.

Until then, my family and I will continue to serve as a reminder that love knows no color.

Cheerios commercial fallout, interracial relationships, families


P.S. As far as I'm concerned my family and I have become Cheerios biggest supporters. Seriously, we are going to live, breathe and eat cheerios non stop for the foreseeable future. Other companies, please take notes on how to be this awesome.

P.S.S. In case you haven't yet seen the commercial, check it out...




65 comments :

  1. Love this ad, and love this post!

    Carly
    www.lipglossandcrayons.com

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    1. Thank you dear :) That commercial has become one of my favorites. I'm hoping other major brands will catch on!

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  2. To be honest, I never paid attention in the cheerios commercials. I don't see race, I see people. I don't know why people are still so ridiculous after all these years! You have a beautiful little family! Sorry people are still so ignorant!

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    1. It's crazy isn't it? If only people like you outweighed the nasty youtube commenters the world would truly be a better place. Thank you for sharing your thoughts :)

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  3. Reese! You are such a beautiful person! And your family is just gorgeous too! When I read this post and look at your family, what I see is capital L-O-V-E. Thanks for sharing it! The ad and your response is perfect!

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    1. Thank you Christine! You guys are seriously making me tear up! I just wish more people would look at us and see the same thing you do. Thank you so much for your wonderful comment :)

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  4. Applause to you for taking the high road. You have a beautiful family! xo

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    1. Thank you, thank you and thank you. It was kind of close though. I had my mouse hovering over the publish button, and then I thought, is this how I would want my daughter to respond??

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  5. People are ridiculous. I can't even fathom that this is an issue. It's just bizarre to me. Your family is beautiful and it bothers me to no end that people would give you a sideways glance! I'm sorry you have to deal with it.

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    1. Some people truly are :( But as you guys are showing me, the good are definitely outweighing the bad. Thank you for sharing your thoughts. You guys are truly awesome!

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  6. I. Love. That. Commercial. I even love it after they ran it FOUR times within 30 minutes (hello, scheduling??). I love that they featured an interracial couple. My middle sister (who is as pale as me) married an amazing guy who just happens to be 5, 000 shades darker than she and I put together. Andre is the greatest husband, father and brother-in-law that I could ask for and the two of them produced the 2 most beautiful girls that I know that I didn't produce. Seriously.. I"ll show you pictures :)

    I'm with you, Reese and I'm off to buy me some Cheerios.

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    1. I've watched that commercial over and over again and all I can see is a beautiful family that looks like mine. Then unfortunately I ventured into the comment section of some of the youtube videos and was horrified. James had to temporarily confiscate my computer because he saw how upset it was making me.

      At this point we're all a bit mixed or we know someone who is. Like your sister and her gorgeous family. And you can see how normal it is. But I guess some people are just so determined to hold onto their hate, they can't see the world for what it truly is; one big melting pot. And it's beautiful!

      I have a few extra boxes if you'd like. I'm thinking about having a cheerios themed party for Jasmine's Birthday next year. I'm so not kidding...

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    2. I'm really devastated that this is even an issue. I haven't looked up the comments people have made about the commercial - and I'm thinking I shouldn't because I would probably say something in retort that I would regret. When I was young my dad's sister (who is white) was engaged to my uncle (who is black). My grandparents were basically kicked out of their church after asking the pastor to perform the wedding. REALLY?? Are you kidding? My grandparents had been at that church for a very long time. And later, many years into their marriage when my uncle was battling alcoholism you realize it was "because he is black" right? Again - are you kidding?? I was young when they were together and I honestly thought everyone had a black uncle! I did wonder why I didn't get his rhythm, but I just wasn't that lucky! Although my aunt and uncle didn't stay together to this day I have never understood the controversy. Would someone please tell me when we will just all be considered humans? Not white or black. Not fat or thin. Not short or tall. Not American or foreign. Just humans! I always told my family - I am not looking for a white man or black man or Asian man. I am looking for a man to love and respect me. Period!

      I hope we are all alive to see the day that it really doesn't matter anymore. Good bless you and your family. Really it's just love and respect that matters!

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  7. You're a better woman than I, Reese, because I would have flown off the proverbial handle and let those cowards who sit anonymously behind their computer screens have a piece of my mind!!

    Those a-holes do NOT represent the future for our children; I refuse to believe that. Instead, I think my kids, your kid(s!!??) who are raised to value our differences and appreciate the person not the package as our TRUE future. Hang in there, lady, and pass me the Cheerios!

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    1. Trust me in the original post I did fly off the handle a bit. But I'm happy I did because it was truly cathartic. In a sense I needed to get all that anger out so that I could focus on this one instead.

      I agree, those people do not represent our future. I just hope I'm around to see a better one. Either that or I'm moving back to Germany. It was NEVER an issue there.

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  8. I still haven't seen the commercial, but I've seen plenty of conversation about it online. I'm proud of you for being who you are with no apologies (and I think you're pretty darn awesome).

    I agree wholeheartedly with your desire to see MLK's dream come true. I thought we were getting closer and closer to it. Sadly, people are still people, and many are still stupid.

    :)

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    1. Thank you Lydia :) I think we're better off than we were 50 years ago, but we're still not where we need to be. Here's to hoping we're around to see it!

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  9. I love that commercial and I applaud your post. Have you ever had fried Cheerios? My gram used to make them for my brother and I as a snack. I'll share the very easy recipe if you'd like. :)

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    1. I would love to try fried Cheerios! If you'd like, you can even do a guest post on my blog with the recipe. If you're interested, shoot me an email to tasutton22@gmail.com. Thanks you!

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  10. This is honestly the first time I've seen this commercial (I guess I live under a rock).

    What surprises me is how blind people can be because of their prejudices and totally miss the point and the beauty. I'm with you, Reese - their prejudices make me feel very sad. They are missing out on so much in this world simply because they can't seem to open their eyes and their minds.

    Like you - my initial reaction is always to let the anger out. The situation you have posed is a great example as to why it's a good idea to sit on it for a few days until a more rational voice can guide me.

    :)

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    1. Trust me I'm under the rock with you. I basically never watch cable, except for the Disney Channel of course, so you're not alone.

      Yes, I'm so happy I decided to sit on my earlier post. That old saying you can catch more flies with honey than with vinegar certainly applied to this situation.

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  11. I did a big old dance of joy when I saw that commercial aired on TV. We can finally all admit that not all families are straight out of a 1950s sitcom with John, Mary and Junior Everyman. I mean, hell, if ABC Family can air a show with *gasp* lesbian foster parents(!) maybe we are making some progress?
    Now I'm off to find a bowl of Cheerios.

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    1. LOL, how true! I haven't watched much ABC family lately, so I'm not sure about the show with lesbian foster parents, but it sounds interesting. Do you happen to know the name? I would love to check it out ;) Thank you!

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  12. Cheerios absolutely gained even MORE of my support after that ad. It is SO sad they had to disable comments because of all the hatred and ignorance (which did not surprise me unfortunately.)

    You have a gorgeous family, keep your head held high xo

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    1. Thank you so much for your kind words :) I agree with you, I hadn't bought a box of Cheerios in a few years, however, after watching this commercial we've already purchased 3 boxes. Well played General Mills, well played ;)

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  13. I see nothing wrong with the commercial either. It's sweet really, and it made me smile. I know interracial marriage is still an issue for some people, and I'm not really sure why that is. My family has also gotten funny looks from people because we are white and have four interracial children adopted into our family. People look on with a confused expression on their face. We see it as normal; they are our family, and we love one another. You have a beautiful family as well.

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    1. I'm so sorry you have to deal with this type of behavior, especially since you're doing an amazing thing by adopting children who need a loving home. My greatest hope is that more advertising firms begin featuring more interracial families of all types so that people who don't necessarily live in the larger cities and towns begin to see that it's normal. Love is love no matter what the color of your skin is.

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  14. I thought this commercial was cute. I didn't understand what the backlash was all about. You would think that in 2013, people would look past color, see love, and accept the commercial for what it is, a way to promote heart healthy cheerios. I applaud General Mills for their diversity. The internet has brought the racist out in a lot of people. You have a beautiful family!

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    1. I agree, I thought the commercial was adorable. Although they may have gotten some nasty comments online, overall, I think the majority of people are happy to see them featuring an interracial family. Hopefully other major brands will start to catch on. Thank you for your thoughtful comment.

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  15. Taking the high road is always the best policy. I too married outside of my race (I am black and my husband is white. We get the sideways glances, comments, and stares too. This post has provided a forum for enlightened folk to gather and share a group hug. Thank you.

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    1. Yes, I think we all needed a virtual group hug to escape all the nastiness on Youtube. Thank you for joining in!

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  16. I cannot express how much I love this post!!! You tell them!

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    1. LOL thank you! I cannot express how pleased I am to see all these positive comments. Take that Cheerios haters! The people have spoken ;)

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  17. I actually just watched the commercial for the first time on your blog, but I heard about all the backlash. I think it's disgusting and ridiculous that people are actually mad about this! I'm glad Cheerios chose to use an interracial couple in the commercial instead of being afraid of the controversy. I think more brands should take note.

    My ex boyfriend is white, and people used to say some pretty nasty things to us in public while we were dating. So, unfortunately I've experienced firsthand how crazy some people can be about interracial relationships. My husband is biracial, and there is a definite difference in how people respond to us versus when I was in my past relationship. It's sad that people aren't more open-minded.

    Kudos to you for taking the high road with your post. You have a beautiful family by the way!

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    1. Thank you Shanice :) Like you said, it's sad that people aren't more open minded. Hopefully that will change soon. We shall see ;)

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  18. You have a beautiful family and when I first saw the Cheerios commercial I smiled and thought to myself "how refreshing"! Love has no color and I seriously can not even believe the type of negative responses they've been receiving from their commercial. So sad.

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    1. Yes, it is very refreshing, and so long past due. Thank you for stopping by and joining in the discussion :)

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  19. Love your post, Reese! And, of course, agree 100% with you :) Those pictures are adorable especially where your daughter is feeding you both. Too cute! Thanks for sharing your wonderful thoughts!

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    1. Thanks for swinging by Andrea. You and the hubby should take some Cheerios pictures together as well. We could start a revolution!

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  20. I don't get people! I see nothing wrong with this commercial- I just see an adorable little girl! And you also, have a beautiful family!

    New follower from the Hump Day Hop!

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    1. I agree, people continue to mystify me. I'm happy I don't understand that train of thought because that would mean I'm just like them and hold the same ideals they do.

      Thank you for stopping by. I would love to stop by your blog but for some reason when I clicked on your link it said your profile could not be displayed. If you give me a direct url I would love to stop by and get to know you better :)

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  21. This comment has been removed by a blog administrator.

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  22. Your response is perfect. When I saw the commercial the only thing I thought was, "How cute." I didn't see the racial part at all. Have you sent your photos to Cheerios? Perhaps your could be that start of a new advertising campaign with folks from all over sending in pics of their real, non-traditional, families sharing Cheerios. Kudos to you. (Btw, I came across your blog via google+)

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    1. Thank you for stopping by :) I did send a facebook message with the link back to this post and I would love it if other interracial couples would take photos and send them to cheerios as well. I think it would make a fantastic marketing campaign. I hope to hear back from them soon. If something kicks off, you will be the first to know!

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  23. I'm one of those people that didn't even notice that the couple was an inter racial couple. The only thing I noticed about the ad was how cute that little girl was. She made such a cute little mean face and that's what I remembered. Our country still has a long way to go in terms of race relations and how people see each other. I have nieces and nephews who are bi racial and it would break my heart if I knew that they were being given a hard time due to the color of their (or their parent's) skin. It's sad.

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    1. That little girl was so cute. All I could think was "she looks like my daughter" she definitely has the same mean face as Jasmine. The majority of the commenters here have some type of affiliation with an interracial couple or are in an interracial relationship themselves. I would wager to say that most people have seen such couples/families before. So I don't understand why this is still such an issue. Maybe one day it won't be. That's all we can hope for.

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  24. Couldn't agree more, Reese! I noticed the commercial the first time I saw it come on and I thought, "Wow, way to go!" Progress, people. Progress!

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    1. Yes ma'am! I'm hoping other companies decide to take this approach. Like you said, "progress, people, progress"

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  25. I knew nothing about any of this. I thought the commercial was absolutely adorable!! I also think good on Cheerios for making this commercial. I will never understand the hatred people have. I just don't get it.

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    1. Kate, I think it's best that we don't understand people like that. That would mean we felt the same way they do. Clearly, you are an awesome person and don't think like that.

      Thank you so much for stopping by and sharing your thoughts. This is such a sensitive and emotional topic for many.

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  26. Stopping by from the Bloglovin' Collective Blog Hop.
    @JLenniDorner

    You know, I thought it was nice commercial.
    Some people are unaware that it's 2013 AD, not 0013 AD.

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    1. Yes, yes it is. Hopefully people will begin to notice that we're no longer living in caves and dragging our knuckles on the ground...at least most of us aren't ;)

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  27. I hadn't seen that commercial before, but that little girl is insanely cute!
    and your family is precious! :)

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    1. I agree, that girl is so adorable. I just want to find her and give her a big hug and let her know that everything will be okay. Thank you for your kind words. They are truly appreciated.

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  28. This commercial made me INCREDIBLY Happy!!! I'm the product of an interracial marriage (Latina/white) and I'm just going to choose to not look at the negative comments...so glad that Cheerios finally produced something like this!! Sending my best :)

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    1. I love it! I love seeing so many interracial families. I think it's a representation of the best of ALL worlds.

      You're right to stay away from the comments. There are too many other amazing things to focus on! Thank you for stopping by.

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  29. I love this commercial I thought it was so sweet, and it showed a couple you would normally see. Once again just people making something out of nothing. I'm glad Cheerios should by the commercial and continues to play it.

    I wrote about my reaction here if anyone is interested.
    http://kakeswonderland.com/blog/2013/06/01/racism-and-a-bowl-of-cheerios/

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    1. Please forgive my delay, but I finally had a chance to check out your post and loved it. It was good to read someone else's thoughts from a different perspective.

      I agree that Cheerios should play the commercial at every opportunity they get. Thank you for sharing your thoughts.

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  30. That commercial is ADORABLE! I hadn't seen it. But how super cute!

    My grandmother is Spanish and married a white guy. Quite the scandal back in the day. :-) Her daughter, my mother, married a black guy in the 70's. Another head-turning pair! Me? Half black, quarter Spanish, quarter white married a Mongolian.

    Love seeing other inter-racial couples. I guess it's in my DNA!!!

    (Unfortunately I can't buy Cheerios because of the whole GMO issue and the fact that they are pretty void of any nutritional value. But, two big thumbs up for their commercial!!!!)

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    1. Yes, two big thumbs up for their commercial! I love the diversity in your family. That my dear, is a truly beautiful thing ;) Thank you so much for your thoughtful comment.

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  31. I love your Cheerios family pictures! I saw that commercial and I didn't anything of it--it looked like a typical commercial to me. I was completely shocked to hear of the response to it. That's just crazy. Besides-it's so common, it wasn't like they were even portraying something unlike real life.

    I remember my Mom warning me when I got married, that if we continued to live in Dutchville, USA, people were going to think my husband was a migrant worker, that he was an illegal immigrant, because that's how they perceive Mexicans in this town. I think Angel's been spared a lot because we actually look a lot alike and he sounds like a native English speaker--but it saddens me that race is still such an issue. There's one girl I go to school with, a pastor's daughter, who says straight out that she's racist, that she doesn't like people of other colors. And somehow I'm the only student in my school who keeps getting and keeping all of the Mexican clients, most likely because I'm the only one who knows enough Spanish to chat with them and who respects them.

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    1. It's so frustrating to hear about the Pastor's daughter. I suppose I was mistakenly under the impression that the closer you were to the Lord, the more accepting of others you were. That is so sad. I wish I could meet her so I could give her a big hug. People like that need exposure to other cultures, not isolation.

      I hate to hear that you and Angel have had to deal with the silliness, but I'm happy that you guys have been spared as much as you have. (Even though I'm sure it's not much). It's awesome that you speak Spanish and are making it a point to be kind and respectful to your clients, not matter what their nationality. If only more people lived this way...

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  32. When I saw the commercial, I thought it was simply adorable and didn't know all of this was going on until I read it on a few blogs. Like you, I can't say that I'm too surprised. I know a lot of people that feel exactly like all those that are angry and down here in Louisiana, people don't bite their tongues. Like you, I know that love doesn't have a color. Unfortunately, there aren't enough people like us.

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    1. I remained oblivious until I caught wind of it in the Blogosphere as well. It's truly sad. I keep remembering this quote by MLK "We have flown the air like birds and swum the sea like fishes, but have yet to learn the simple act of walking the earth like brothers." I hope I'm around to see us peacefully coexisting.

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  33. Love the ad!!! I went to the YouTube comments and could't believe the hate, and that's after most of it has been flagged as spam/erased.

    Btw, did you hear about the controversy on Big Brother 24/7 online? We can only get rid of racism if we speak out against the obvious and subversive forms of hate and work to build a more cohesive world.

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