Now for the larger blogs that sell hundreds/thousands of dollars a month in advertising, this isn't big deal. However, to the smaller blogs who simply use Passionfruit to swap ads for no profit until they've built a customer base willing to pay, this presents a huge problem.
I'm sure you bigger bloggers can remember what it was like to be a baby blogger trying to navigate the big bad blogosphere. If not, please allow me to refresh your memory. Swapping ads is the most effective way to build up your readership and lay the foundation for actually selling ads for profit. Without swaps, we lose our ability to connect/network with other bloggers. The likelihood of making money exponentially decreases. After all, who wants to purchase an ad without a test drive first?
So what are some of your options?
1. You can bite the bullet and pay $50 bucks for the yearly unlimited service that they are offering their pre-existing customers.
2. You can return to self-hosting your own ads. Which can get quite tedious, but will be much more cost-effective for the smaller blogs who don't make big bucks in advertising.
As you can see I'm a big fan of option number three. Once I recovered from the news of Passionfruit I set out on a mission to find some alternatives. And then one of my blogging buddies mentioned she'd heard of a site called Adproval. So off I went. As I checked out the site I began to feel hopeful that perhaps I could continue swapping/selling ads.
Basically, this service is the hotter cousin of Passionfruit. You just enter in your blog information, set up your ad spots, install your code so that it displays your ad options, enter in your payment information and viola, instant success.
There are quite a few added bonuses with Adproval though. For one, you can customize your ad store to match your layout. If you want pink text with a blue background, no problemo. Secondly, you get paid instantly. Score! (Note: you will have to sign up with Amazon Business, but it's super easy. It took me 3.5 minutes.)
Questions, comments, concerns? Be sure to leave a comment below.
Note: to all my current sponsors/swaps. I will be making the switch to Adproval once your sponsorship with me expires in August.