As you may recall that I did a post about this not too long ago. Well, I got such an overwhelming response from you guys, that I decided this topic is clearly the kind that needs more than one post to flesh out. In the months (almost a year) since I wrote that post, my blog has grown. At lot. As such, I have made some serious changes to how much I charge. In the interest of full disclosure, I'm just going to tell you that I charge $175- $300.00 per post. I have a PR 2 site that now averages 30,000-40,000 page views per month and a network of more than 10,000 followers. To some that may seem high, to some that may seem low.
At one point, I was working with this nifty little formula from Cecliy K via Babble:
# of page views + # of twitter followers ÷ page rank # x $ .01 ÷ 2 = your rate.
As great of a formula as it is, I decided it just didn't suit my needs. There were just way too many other variables to consider. Besides, I went to school for public relations. I know all the fancy formulas that advertisers typically use to calculate the cost of print, television or radio ads. Did you know that some print ads can cost up to $20,000 per ad depending on the popularity of the publication? Then there's the fact that these publications typically end up in the trash as soon as the reader has finished. But on the internet, oh yes, the wonderful internet, what gets posted is typically here forever (something to consider when tweeting about how much you hate your job and/or boss). Which means as your blog grows, your post could possibly be exposed to thousands more readers.
Then there's the amount of work I put into sponsored posts. Unlike a normal business, I am a one woman show. I research the company itself, and the do a bit of key word research to ensure that the company gets a pretty nice spot in the google search options. Then I type up the post, which can sometimes take up to an hour. Then I work on editing photos and resizing them to fit my blog, adding alt tags and inserting the proper links into post. I tend to communicate pretty frequently with the company that I am working for to make sure everything is in place.
Sometimes I'm required to add in additional details and make changes. Then I have to schedule out the post, tweets and facebook shares. I also do free advertisement for companies that I do posts for, so I typically have to edit their banner to fit the dimensions of my sidebar. Once the post is live, I add the post to a few social bookmarking sites to generate a nice bit of traffic.
So as you see, that can be a bit tedious.
What you charge really should be a combination of your reach (e.g. how many followers you have) and the amount of effort you put into each post. Be honest with yourself. If you're doing these posts without giving it much thought, then your rates should reflect that. But proceed with caution. Remember, these companies have worked with tons of bloggers before, the key to building strong relationships with companies is to give them more than they expect. If you do the bare minimum you won't be memorable. Make yourself memorable. By being memorable, you open the door to building long-term relationships with companies that may one day call on you again for something even bigger and better.
You also may want to consider starting with a base rate and then add onto that depending on how long it takes to get the job done. Many successful bloggers charge based on a hourly rate, and it seems to work well for them. Some even charge based on word count.
Still unsure of how much you should be charging? Check out this great post from Cecily K in which 25 bloggers spill on how much they charge for sponsored posts. The rates may surprise you and make you rethink a few things.
So if you're not shy and would like to share, how much do you charge for sponsored posts? Do you think $1000.00 -$2000.00 per post is a bit extreme?
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