How Much To Charge For Sponsored Posts Pt 2

How Much To Charge For Sponsored Posts Pt 2


Let me caveat this post by saying that ultimately, each blogger is going to have to sit down and decide how much they think their time is worth, and then formulate a price based on that. This is merely a blueprint to give you guys an idea of how much I charge based on my stats. These prices can sometimes fluctuate depending on the company I'm working for. For instance, I tend to do most non-profit related posts and social media promotion free of charge.  If I believe in the company or see that they are a smaller business operating with a smaller budget, I tend to be flexible, but these are the exceptions This post will focus on my average rates. Hopefully you'll leave with a better understanding of what you could and should potentially be making from each post.

As you may recall that I did a post about this not too long ago. Well, I got such an overwhelming response from you guys, that I decided this topic is clearly the kind that needs more than one post to flesh out. In the months (almost a year) since I wrote that post, my blog has grown. At lot. As such, I have made some serious changes to how much I charge. In the interest of full disclosure, I'm just going to tell you that I charge $175- $300.00 per post.  I have a PR 2 site that now averages 30,000-40,000  page views per month and a network of more than 10,000 followers. To some that may seem high, to some that may seem low.

At one point, I was working with this nifty little formula from Cecliy K via Babble:
# of page views + # of twitter followers ÷ page rank # x $ .01 ÷ 2 = your rate.

As great of a formula as it is, I decided it just didn't suit my needs. There were just way too many other variables to consider. Besides, I went to school for public relations. I know all the fancy formulas that advertisers typically use to calculate the cost of print, television or radio ads. Did you know that some print ads can cost up to $20,000 per ad depending on the popularity of the publication? Then there's the fact that these publications typically end up in the trash as soon as the reader has finished. But on the internet, oh yes, the wonderful internet, what gets posted is typically here forever (something to consider when tweeting about how much you hate your job and/or boss). Which means as your blog grows, your post could possibly be exposed to thousands more readers.

Then there's the amount of work I put into sponsored posts. Unlike a normal business, I am a one woman show. I research the company itself, and the do a bit of key word research to ensure that the company gets a pretty nice spot in the google search options. Then I type up the post, which can sometimes take up to an hour. Then I work on editing photos and resizing them to fit my blog, adding alt tags and inserting the proper links into post. I tend to communicate pretty frequently with the company that I am working for to make sure everything is in place.

Sometimes I'm required to add in additional details and make changes. Then I have to schedule out the post, tweets and facebook shares. I also do free advertisement for companies that I do posts for, so I typically have to edit their banner to fit the dimensions of my sidebar. Once the post is live, I add the post to a few social bookmarking sites to generate a nice bit of traffic.

So as you see, that can be a bit tedious. 

What you charge really should be a combination of your reach (e.g. how many followers you have) and the amount of effort you put into each post. Be honest with yourself. If you're doing these posts without giving it much thought, then your rates should reflect that. But proceed with caution. Remember, these companies have worked with tons of bloggers before, the key to building strong relationships with companies is to give them more than they expect. If you do the bare minimum you won't be memorable. Make yourself memorable. By being memorable, you open the door to building long-term relationships with companies that may one day call on you again for something even bigger and better.

You also may want to consider starting with a base rate and then add onto that depending on how long it takes to get the job done. Many successful bloggers charge based on a hourly rate, and it seems to work well for them. Some even charge based on word count.

Still unsure of how much you should be charging? Check out this great post from Cecily K in which 25 bloggers spill on how much they charge for sponsored posts. The rates may surprise you and make you rethink a few things.

So if you're not shy and would like to share, how much do you charge for sponsored posts? Do you think  $1000.00 -$2000.00 per post is a bit extreme?

Please feel free to use the share buttons down below and share, share, share!

69 comments :

  1. I am so glad I stopped by via #SITSBlogging! This is great advice and very informative! Thanks you for sharing your expertise and experience. Pinning for future reference! ~Thea

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    1. I'm happy you stopped by Thea! I hope you find this post useful. And thank you, thank you for pinning :)

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  2. This is such great advice because I am running into this problem now. Well, I shouldn't call it a problem. Right now I am letting the website where I write sponsored posts decide and when I grow more, I think it will be time where I make the rules on pricing. I am pinning this in my Blogging board. Thanks for sharing.

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    1. That's exactly how I started off Tammy. I let people choose the prices for me based on my reach, but as I started to grow, I started moving into setting my own prices. I definitely think you are on the right path. Be sure to pop back in and let me know how things are going for you. And thank you for pinning!

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  3. Excellent post. Just what I've been looking for. I'm a relatively new blogger, and haven't yet had many sponsored posts. However, ones I've got, I almost feel shy to charge. In your formula I'm kind of missing brackets to know what should be calculated first. However, thanks for the tips.

    Glad to find your blog through SITS comment marathon!

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    1. Happy you stopped by! If you'd like some help figuring things out, send me a tweet at @reese22. I promise I don't bite ;)

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  4. I've only done a few sponsored posts and they have been through networks, so there wasn't a price negotiation. I'll definitely be pinning your post for future reference though! I'm always looking for knowledge and insight on things like sponsored posts and making money blogging in general

    Stopping by from #SITSBlogging!

    Tenns @ New Mama Diaries

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    1. That is the downside of working with networks. They typically don't allow for negotiation. Which is fine if you're working for SITS, because they truly pay you for your work (yet another reason why I love my SITS Girls :)

      I certainly hope this comes in handy for you in the future. I think I've already connected with you via twitter, but in just in case, should you need help, please feel free to tweet to me at @reese22 :) Thanks for stopping by!

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  5. I haven't done many sponsored posts, but I think $50-$75 is a comfortable place for me right now. I compare it to how much I've sold short articles to small magazines in the past for. Some of the magazines I've worked with had a $25-$50 price range for a 200-500 word article. I know that advertising is technically a different game than selling articles, but for me, it feels like about the same amount of work. But I would hope that my writing would become more 'in demand' in the future!

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    1. Rachel, Svere sounds like a good place for you to be now. They tend to pay you within the range that you are currently seeking-- $50-$75, and as you grow, the opps get better.

      I'm also pretty partial to Sits Girls/Massive Sway because it's an amazing community, and on top of that, they have pretty sweet sponsored posts opps. Most that start at $150.00. And they don't just pick based on reach. They like to pick based on style and your community. I think you would do very, very well there. Definitely give both networks a chance. It's super easy to join. Let me know if you need help. You know where to find me ;)

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  6. I'm just starting to do sponsored posts so this is helpful. I haven't figured out what to charge yet but don't want to undervalue my time.

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    1. Definitely keep looking into it. I think that post by Cecily K does a great job at providing numbers from those 20 bloggers so you can compare. I like to read more than one post about a particular topic just so I can try to flesh things out myself. Good luck putting together your prices. Please let me know if you need assistance!

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  7. I am loving this new look, girl!!! As for sponsored posts I charge based on my reach and how much we have agreed for me to share/promote it. Do they want a YouTube video, sidebar space or just links in their post? These are great tips!

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    1. Thanks Tia, I finally feel at home here :) And I think charging based on your reach is a good way to go about it. I'm considering pushing a little harder for $125 as my social media presence grows a bit more. But we'll see.

      I have yet to run into anyone who wants a youtube video for a sponsored posts, but that seems like a pretty creative way to endorse their products. I'll have to remember this for my next opp!

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  8. Thanks for this information. Right now I rarely get paid for articles. I am hoping this changes soon. Thanks for sharing.

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    1. It WILL change soon. I promise. Just stick with what you're doing now, and do it well, and doors will open for you in no time ;)

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  9. Thank you for sharing this! I'm looking into doing more things so I can make more money blogging, and I always find these types of article really helpful. Thank you again! I'm pinning this for future reference.

    Stopping by from SITSblogging.

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    1. Thanks for stopping by. Lately I've found myself enjoying posting more about the business of blogging. I'm planning on posting a new tutorial/bloggy help post every week. So far I have 5 already drafted and scheduled. Next week I'll be talking about media kits. If you're looking to monetize your blog, you are definitely going to want a good media kit. I just followed you on twitter. Hopefully if I remember, I'll shoot you think link to the media kit post once it goes live.

      Thanks for stopping by, and good luck on your journey!

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  10. Very helpful. I am always interested in hearing what others charge and what their page-views are, etc. Thanks for being so open and sharing this! #SITSBlogging #CommentLove

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    1. Then you should definitely check out that link at the bottom to Cecily K's post. She interviewed 20 bloggers and they all share their page rank, amount of readers, social media followers and how much they charge. It is a great read. Let me know what you think!

      Thanks for stopping by Teri!

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  11. That's good info. I charge according to what I've been paid for sponsored content with Social Fab and Clever Girls, etc. 1K - 2K a post? If I could, I would!

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    1. LOL, you and me both. 1K per post does sound verrrrry sweet. Maybe one day. Here's to hoping!

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  12. I get any where between $30-$100 for my sponsored posts. Its more on average of $45-50

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    1. That's a good place to start, but definitely don't be afraid to ask for more if that's what you think you deserve. If you don't already have one, media kits are great to have. I even put together a partnership package for businesses that details all of my rules/ guidelines and breaks all of my prices down. If you have any questions, feel free to hunt me down on twitter at @reese22.

      Would love to talk to you more about this!

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  13. I haven't started down the sponsored posts road, but this was a good point of reference! I pinned it on my blogging board. Thanks for sharing!

    I'm visiting you from The SITS Comment Love Party. Have a great week!

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    1. It's never too early to start gathering information Tonya! I'm happy you found this useful. If you need more help, don't be afraid to swing back and ask questions. I'd love to help you in any way I can! That's what SITSahs are for ;)

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  14. This is great information. I have turned down a numbered of sponsored posts because I just didn't feel they were products I would use or could represent. They have been in the $50-$75 range. I am also unsure of how the whole sponsored post thing works so right now I am just observing and researching.

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    1. I think observing and researching is a very wise decision. Had I done more research, I wouldn't have been underselling myself in the beginning, but I suppose we all live and learn. Good luck with your journey, and if you have any questions, I'd love to help answer! So be sure to stop by or find me on twitter at @reese22

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  15. Hi Theresa! So happy you were in my TAB for #SITSBlogging! I have been wondering about this for sometime now and this is definitely helpful information! Thanks so much for sharing :D

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    1. So happy you stopped by! I'm following you via twitter/facebook and pinterest now, so if you have any questions feel free to reach out to me!

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  16. I haven't attempted sponsored posts yet, but this is good info for the future. I'm going to pin it to my Blogging Tips Pinterest Board.

    Glad to have found you from #SITSBlogging Comment Love! Till next time, I'll just dream about getting $2k for a sponsored post :)

    http://www.momssmallvictories.com

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    1. Thank you for pinning, and yes sometimes I dream about getting 2k for a sponsored post as well. Maybe in about 10 years! lol

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  17. I've only done a couple of sponsored posts that were $50 each. Unless it was a special situation, I wouldn't feel comfortable going under that. Once you factor in all the work (if you're doing a great job, which you should be) and the fact that it's permanent advertising for the company, I think that's a fair price :)

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    1. Exactly Trish! It is permanent advertising. Even if you are advertising about an event, you are in a sense, still advertising about a company. People my follow the link to the company and end up purchasing a product or service. And as you said, if you are doing a good job with it, you should be paid accordingly.

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  18. It's so important for bloggers to realize that it is NOT wrong to get paid when they are working. Many reps take advantage of bloggers that may realize the going rate for creating promotional content. Oh, and no more reviews for coupons or $2 items! For me, my rate was originally based on the time and effort it took me to craft a quality post. It would then go up based on traffic, social reach, PR, etc. I get about $150 - $200 for posts and sometimes more for ambassadorships/campaigns. But, I don't do the keyword sponsored posts any more because of the big, bad Google so my revenue stream is changing. For bigger bloggers on huge campaigns, it's not uncommon for the to get paid in the thousands.

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    1. Terriann, I actually just started charging for reviews as well. I've been getting so many companies throwing things at me to review, but realistically, the items they're giving me aren't worth the cost of what I put into those reviews. So In addition to the products, I charge a fee. Which I think is fair.

      I have yet to do an ambassadorship, but I'm going to start looking for them and seeking them out. Those are great ways to form long-lasting relationships with brands you believe it. Thanks for stopping by and giving such great advice!

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  19. SUPER helpful info for a newbie blogger like myself! I'm bookmarking this one!
    Visiting from SITS! :)

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    1. Happy this was useful. Thanks for stopping by!

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  20. I've only had one sponsored post that I fell into. According to the algorithm, I would make $35 a post. I would be happy to get some of those right now as I get nothing--and it would build my media kit. And I babysit one kid for a whole day for $30. Now I just have to find someone who would want to pay me. There's so much competition out there, and it's hard to know where to look. Anyway, thanks so much for this. I think we're in a couple tribes together, and I tweet your stuff--but I'm going to have to find time to come read more. This was great! I'm coming over from SITS.

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    1. I would start at $50. The only thing they can do is tell you no. And if you sell yourself right, plenty of companies will want to work with you. In the next few weeks I'll be talking heavily about blogging topics. I'll be exploring writing pitches. I hope you'll come back and give it a read. A well crafted pitch can open many many doors.

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  21. This post was interesting and enlightening. I will be back. I am visiting from SITS

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    1. I'm happy you found it interesting and enlightening.

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  22. This is wonderful. I'm pinning it, btw. I've had sponsored posts that have ranged from $50-$1500. Of course, one was a quick sponsored, no hassle post whereas the other was a series of posts that I had to actually do research for.
    Visiting from SITS

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    1. I'm happy you found it useful! I'm definitely happy you were able to make that amount of money for a series of posts. There's so much competition in the blogosphere what people fail to realize is that, perhaps you don't make the same amount of money as your peers...yet. But every time a company works with a blogger who brings in big results, that person increases the likelihood that the company will begin reaching out to bloggers more frequently. Like Tiffany and Francesca say, "when one of us makes it, we all do."

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  23. Hi Reese,

    Great Post, love the ideas and tips! Definitely pinning this one. I've been researching sponsored post fees and what to charge if the opportunity presented itself. I will be using this post as a reference. Visiting from SITS! Love the new blog update!

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    1. I'm happy you found it useful! Be sure to come back next week. I'll be talking about media kits and will have a few free templates for you guys. This is a must when it comes to seeking out sponsored post opportunities! Thanks for stopping by :)

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  24. Thanks so much for sharing! I just began looking into sponsored posts and had no idea what would be a good amount to charge.
    I'm so glad I came across this and will use your advice combined with my knowledge to hopefully get off on the right start.
    Thanks again!

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    1. Yay! Melanie. It's sounds like you are on the right track. It takes time, but once you get into the swing of things, you'll have sponsors lining up to work with you :)

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  25. Perfect timing for this post! Just last week I was looking up posts on this subject, because although I haven't gotten any interesting requests for sponsored posts yet, I didn't have any idea on how much I would charge when I was asked. So thanks!

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    1. I'm definitely happy that you found this useful. It took me FOREVER to get those requests, but once I did, they just kept coming. Just hold tight and you'll have those opportunities before you know it!

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  26. Hi Reese
    I have not done sponsored posts at all, but I have been curious to see how it goes. I am pinning this cos I am also curious to see what other say :)
    Tosin AK via SITSBlogging

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    1. That post by Cecily K really blew my mind. It's great to see what others are charging so you'll have a better of idea of which range you should be in. Definitely give her post a read. I hope you found this post useful!

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  27. Thanks for sharing! I work on this question constantly!! You have indeed helped!

    Hugs

    Pinned and Tweeted!

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    1. I'm happy to have helped. Thank you for spreading the love :)

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  28. Excellent info Reese. I'm not at the same spot in terms of page views, but what I do notice is that my sponsored posts tend to live on in terms of views...in fact one of them is one of my highest viewed posts ever. Over a year later, it still gets pinned several times a week. I need to put more together in terms of what I can offer there from an SEO standpoint...I truly think that is worth something.

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    1. I think that the fact that your sponsored posts tend to live on is more valuable than having higher page view. Like I said, this is permanent advertising for a company. If those posts continue to bring in traffic, possibly even years from now, you'll still be bringing those companies new clients. Definitely a great selling point!

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  29. Thank you for sharing, very helpful. Something I have been wondering as well.
    Pinned!

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  30. Thanks for stopping by Alex. I'm so happy this was helpful. I'll be posting soon about media kits and why every blogger needs one when pitching to brands. Be sure to stop by and give it a read. I'll have free templates for you guys!

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  31. Thank you for sharing this. I just read part 1 for the first time too. The big problem I am seeing with that algorithm is that it is only based on numbers. Whether I have 1,000 views a month or 2,000 views it is going to take me the same amount of time to write and market the post. Unfortunately it seems like with blogging numbers weigh too heavily. I don't want to sell myself short but I also want to be realistic about the opportunities that I can do with my current traffic.

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    1. You're absolutely right Holly. There are two major variables when setting a pricepoint: supply vs demand. Your time is the supply so the less time you have, the less supply, and therefore the more expensive it will be. Balancing that is the demand. Sites with less traffic will have less demand and therefore a lower price. The optimum price is then where those two lines cross.

      You have to set a minimum to cover your costs per hour and then adjust the price you charge above that based on the going market value which is based on your traffic and pagerank, your authority in the subject, the quality of your writing, and the length of article.

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  32. Great post. Hmm according to Cecily's formula, I should be charging double what I currently am. I find that interesting because I am often told by PR people that they can't afford my current rates.

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  33. I do it based on my time rather than my pagerank, etc. although having a PR4/5 borderline site (it seems to switch every time Google does an update) does help me feel confident in asking for what I think I'm worth...

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  34. Interesting post! I'm just starting to look at this aspect, so it's hard to know what to do. Thanks for sharing!

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  35. Great info! I am trying to come up with a media kit and this is very helpful.

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  36. Absolutely no way I would use that formula to figure out my rate. According to that, my largest site would only charge $172 for a post? If I'm only going to get $172, I'm certainly not going to put in that much time into researching, writing, formatting, and promoting it. The opportunity cost is too high for what I could be doing with that time. My articles are usually 2,000-5,000 words and take me most of a day to write. If I were to write something worth my time for that money, it would be about 300 words and my readers would ignore it.

    I not only charge based on my time, I also charge on the pagerank/authority and pageviews of the site I’m putting the article on.

    I have a prepper/survivalist site http://graywolfsurvival.com/ that is a PR3 and gets currently about 160k pageviews/mo. I would definitely charge more for an article there than on my brand-new men’s lifestyle blog http://mancavezen/ I just started that has a PR of zero and gets a few thousand pageviews per month.

    The same goes for the complexity, as you mention. An article explaining how to properly plan and document a bug out route would be much more difficult to write than the same length article about the new Harleys that just came out.

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    1. I'm sorry if you misunderstood, but the intent of this article was to show that this formula is not really the best method of calculating how much you should be charging for sponsored posts. As I said in the post, what I charge now is a combination of my time, reach, authority, ect. I just don't feel that this formula can accurately calculate what I or anyone else should be charging. In fact, after this post, I had a nice boost in traffic and are upping my rates once again...

      I do thank you for stopping by and commenting. I'd love to pick your brain one day about how you've managed to get such awesome traffic.

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    2. PageRank was discontinued by Google years ago. It hasn't been updated since then... it shouldn't be used in any equation.

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  37. I really don't think there should be a set price you charge per post. Every situation is different in the blogging world. I think the best way is to judge it by time.

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  38. What a great post! Thank you so much for the helpful info and the comments are awesome, too. I'm in the process of building a media kit and I'm stumped on pricing. In the past, my sponsored posts have just been in exchange for free product. I had no idea I was supposed to charge for them until a few months ago.

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