The Importance of Being Reese: October 2014

A Little Note To My Readers

One month. That's how long I've been away. And yet it feels as though I left well before my month long absence. It was a long time coming. And yet I kept barreling down the path, full-steam ahead, ignoring every warning sign and cautionary tale about "blogger burnout" that I had ever read.

It started around the same time that I began trying to turn my blog into a business. I spent so much time obsessing about pageviews and bounce rates that I started to lose myself. I started to lose my voice. And that is the kiss of death to a blogger.

Once upon a time my blog was my happy place. It was a reprieve. In a sense, it was my home. But then I started getting a barrage of emails. Every day. Someone wanting something more from me. "Write this post for us." "Be our ambassador." "Do this for us in exchange for exposure." All day, every day. And at first it was hard to turn it off. Then it was impossible to turn it off. 

Every moment of every day became a "bloggable" moment. Instead of living life for myself and my family, I was living it to try to capture that perfect picture to go with my post, to try to prove to more sponsors that I was somehow worthy of being named an ambassador for their company. It was to the point where my personal posts were nothing more than a strategic move to make sure that I maintained an acceptable ratio of personal posts to sponsored content. 

It's a frustrating thing when you realize that the companies your working with think of you as nothing more than a dotcom. When I think of all the family vacations I spent, tucked away in a corner, trying to make sure I had my post posted before a deadline, when I think of all the nights I fell asleep on the couch, because I had to crank out more content, when I think of all the times I could have spent with my daughter, but instead spent hunched over my computer, attempting to prove something to the blogging powers that be, I feel incredibly sad. Those are all moments that I will never get back. Those are moments that my daughter will never get back. 

When I think of all of that, I realize, it's not worth it. Not even a little bit. 

So what does that mean? It means that I have to slow down. It's time for me to be present in my life outside of the blogosphere. I still want to be here, but not because I have a deadline to meet or standards to uphold. This time I want to be here for me. 

Not to say that I'll never do another sponsored post, or partner with another company. I still intend to work, perhaps a bit more sparingly, but I will be a bit more particular about the companies I choose to work with. I want relationships. Genuine, true relationships.

My need for the business side of blogging arose out of a need to compete the others like me who had recently graduated with a degree in Communications. Luckily for me, I have an amazing job within the industry. One that is growing way more rapidly than anticipated. But in the best way possible. That pressure that I felt to profit off of my blog has since whittled away. Now, I can return to my roots. I hope you'll stick around for the ride.

Until then ,